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Jul 25, 2014

Managing Blog Sponsorships with Passionfruit



if you're a seasoned blogger who offers ad spaces on their blog, chances are you've either heard of, or are already using, passionfruit ads.  but if you're just dipping your toes into the waters of blog sponsorships, then passionfruit is about to become your best friend.

when i first started offering ad spaces on my blog, i just threw my email address out there and bloggers would email me, we'd send each other jpg buttons and a link, and i'd have a million little photo widgets on my sidebar.  there was no real method to the madness...every once in a while, i'd look around to see who still had my button up.  if someone didn't, then i probably took theirs off of my blog, because, well, we agreed to swap and they weren't holding up their end of the bargain anymore.

then, a blogger wrote a post about why she switched to passionfruit.  at first, i just thought "i don't have time to learn another blogging thing and this whole swapping thing isn't really a big deal to me anyway," so it took a while for me to check it out.  but once i did, i was totally sold.

passionfruit takes the work out of running sponsorships on your blog.

its as simple as setting up what size banner you want people to submit and then dropping some code into your advertising page and a different code where you want the banner to show up.  passionfruit automatically posts and takes down ads as they go live and expire; you can set it to rotate ads with each page reload; you can create free sponsorships or price them to whatever you want; and you can offer promo codes to your readers!

at one time, passionfruit took a fee for every ad you sold, but now you pay a monthly or yearly membership and the only fees you pay per ad are paypal's.

if you're thinking "i really don't want to pay to sell ads on my blog!" i get it.  once passionfruit went to a paid subscription last fall, i debated long and hard about whether to keep using their service.  (because i was using them before they went to a paid subscription, i was able to lock-into a rate of $50/year, but the monthly and yearly plans that are currently offered on their website start as low as $3/month!) finally, i decided to invest for a year and if it didn't pay itself off, then i'd find something else to use.
but friends, it's paid off.  it's paid off and then also allowed me to invest in advertising on blogs that are bigger than me, sponsor giveaways, and even take a few trips to visit that boy i love in boston.

passionfruit has made running ad spaces on my blog a total breeze and has allowed me to better focus on this space, rather than worrying about what ads i should have on my sidebar and for how long.

a few more things i love about passionfruit:
// it's not just for sidebar ads...you can sell guest posts, blog services, even memberships
// there's a marketplace that lists blogs that sell ads with passionfruit...great for discovering new blogs!
// the user interface is easy to navigate, and has a great look
// you can see stats on every ad, like views and clicks
// you get an email when someone purchases an ad and when an ad you've purchased is approved
// jason, the founder, works hard, responds quickly, and is always ready to help when you need him!

did you know?  if you're running a promo on ad spaces, you can tweet a link to your ad shop and the promo code at @passionfruitluv and they'll retweet it to you!  be sure to follow this account to get tips on who is having sales.

*if you're looking to advertise on heavens to betsy, book any ad by the end of july and get 50% off with the code "fiveyears"!

41 comments:

  1. I have been using passionfruit and love it! I had a hard time with the $9 a month, too, but it has totally paid for itself! You just can't beat how easy and stress-free this program is.

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  2. I love Passionfruit! I started with them when they started and locked into the same rate as you!! It is THE BEST!

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  3. Thanks for this post! i am sloooowly figuring things out for when i can afford to pay for things like this to help grow my blog! =)

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  4. Ooohhh thanks for this post. I have always wondered about Passionfruit. Totally going to check it out.

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  5. Passionfruit is my favorite!! :)

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  6. This is great information. Thank you! I purchased ad space in Casey Wiegand's blog via passion fruit and is generated a lot of traffic for me. When i finally get around to setting up my paypal account, I will use passion fruit to sell ad space on my blog.


    xoxo, kerri

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  7. The marketplace is such a bonus! Thanks for sharing!

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  8. I have been trying to figure out if Passionfruit and my blog would be a great fit, so thank you for sharing this post! <3

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  9. I used to use passionfruit, but it turned out that that style of advertising just wasn't my thing. Oh well! I know tons of people who just LOVE it, and I still have an account so I can advertise on other blogs, ha ha ha!

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  10. Michelle ChouinardJuly 25, 2014 at 4:56 PM

    Great post. I've shared it with my nail blogging group! :)

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  11. I haven't started to offer paid sponsorship spots on my blog yet, but I definitely want to use PassionFruit when I start! Thank you for the tips, Betsy!!

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  12. I've been looking into passionfruit, but wasn't sure whether to go for it or not. Thanks for sharing!

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  13. I've just recently been introduced to this, and I'm totally loving the concept. Have you ever had any technical issues, though? A few bloggers I know have.

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  14. songbirdsandbuttonsJuly 25, 2014 at 6:21 PM

    I love passionfruit for ads as well - it just seems like not as many places are buying ads anymore. It used to be really popular but it's kind of dwindled down. I love sidebar ads!

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  15. I had no idea about the promo account! awesome for people like me who like to spread the sponsor love around ;)

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  16. great tips! i keep going back and forth on using passionfruit. the hardest part about committing is not knowing if i can dedicate enough time to really do a great job.

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  17. I love passionfruit ads too, been using it for over 6 months now

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  18. I have used PF for a long time, but recently ran into some issues and was pretty disappointed for a while. However, the problems seemed to have gotten resolved so I'm back on the train now! lol

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  19. I love using Passionfruit

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  20. I keep thinking about putting adds on my blog and keeping seeing everyone using passionfruit, sounds like a good service :-)

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  21. I had passionfruit way back when it was free and my sponsorships have always been hit and miss because I just don't push them as much as I should. I think I had them for a year or so before Jason decided to make everyone pay and I looked at my numbers and I couldn't justify using it.

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  22. I've got to say that there's definitely an INCREASE in sponsorships with passionfruit.

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  23. Isn't passionfruit the best?

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  24. Just starting offering ads on my blog! Passionfruit is so easy to use and affordable!

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  25. it so is!! it seriously takes the work out of ad swaps!

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  26. i went back and forth for the longest time, and finally decided to invest in a year...i'm so glad i did, and i think making the investment has made me more aware of and more strategic in how i market ad space on my blog! like i said, it's ended up paying for itself over and over again, and i've definitely seen more growth this year than in my 5 years of blogging! i don't know if that's completely due to using passionfruit, but it's definitely made my life easier! :)

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  27. it is! if you're debating, i say try it out! with their monthly subscription option, you can't go wrong! just be sure to give it a few months and really get a feel for how it goes!

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  28. so sad! glad to hear everything is back on track...i've run into a few minor glitches here and there (probably only 2 or 3 times in the entire few years i've been using PF), but Jason has always been awesome with customer service!

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  29. i hear ya...for me, i think making the investment to pay for a service has made me more strategic in how i market/sell ad space on my blog! and it really makes things easy and streamlined to help keep sponsorships as simple as possible!

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  30. yes! i always tag them when tweeting about sales on my site!

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  31. i have probably run into 2 or 3 minor glitches in the few years that i've been using PF, and Jason, the guy who runs it, has always been awesome at getting things worked out fast!

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  32. oooh! i've been looking into sponsoring a few different larger bloggers to gain some more exposure, and i just haven't been able to decide who to go with! casey was on my list though! good to hear you had a good experience :)

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  33. amen! it seriously is awesome...i can't believe i ever did sponsorships without it!

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  34. i kinda think that i found you via PF if i remember correctly! haha....see? they're good for more than just ad spaces! :)

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  35. I think you are right! That is so fun!

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  36. Great advice. Thank you!
    Thrifting Diva
    www.thriftingdiva.com

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  37. Hi Betsy,
    I am trying really hard to fix my add but my computer is not allowing it.
    I sent you an email with the corrected photo, if you are able to swap them out for me, since my computer is not cooperating :(
    Sorry.

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